The media consumption landscape is changing rapidly. Gracenote’s Data Hub is revolutionizing how we understand subscription video on-demand (SVOD) programming. It uses global video data to provide deep insights into content trends. This tool empowers you to make data-driven marketing decisions. Staying ahead in 2024 requires embracing data-driven strategies.
Comprehensive Insights on SVOD Programming
Gracenote’s Data Hub offers detailed insights into SVOD programming. It highlights trends on platforms like Netflix, Amazon Prime Video, and Disney+. The database covers over 550,000 titles. About 89% of the content is episodic TV programming. These insights help you understand viewer preferences. You can align your strategies with the evolving media landscape.
Integration with Nielsen’s Tools
The Data Hub works seamlessly with Nielsen’s tools like The Gauge™. It combines metadata insights with audience analytics. This helps you understand platform engagement better. You can assess how catalog depth impacts viewer behavior. These insights help refine content distribution and media buying strategies. They also reduce churn and improve engagement with tailored offerings.
Content Catalog Analysis
SVOD platforms collectively host over 550,000 TV episodes, movies, and sports programs. Episodic TV accounts for 89% of this content. The study shows 93% of programs are exclusive to a single platform. This poses challenges and opportunities for user retention and engagement.
Platform-Specific Insights
Each SVOD platform caters to unique audience preferences. Amazon Prime Video has a large content share. Disney+ focuses on exclusivity, with 78% of its content unavailable elsewhere. Amazon Prime Video offers 72% of the movies and 57% of the TV shows among the five platforms analyzed. Apple TV+ excels in animated and children’s programming, offering three times more than competitors. Using these insights, you can tailor marketing strategies to specific platform strengths.
Importance of Data-Driven Strategies
Data-driven strategies are crucial for engaging audiences. Gracenote’s insights reveal global content trends. These trends help optimize content distribution and licensing. Using data can significantly reduce churn and improve performance. In 2024, data-driven decisions will be essential for success.
Enhancing Content Discovery
Improving content discovery boosts engagement and retention. Gracenote’s data refines recommendations and personalizes user experiences. Over 70% of SVOD content has been released since 2010, showing strong discovery potential. Highlighting exclusive programs is critical, as 93% are platform-specific. Enhanced discovery builds viewer connections and loyalty.
Gracenote’s Data Hub offers a powerful way to understand the streaming industry. Use its insights to tailor strategies and improve engagement. Data-driven decisions will help you stay competitive in a rapidly changing ecosystem. These tools will enhance retention and maximize content distribution success.
